Congratulations on starting your journey advertising in School Newsletters. If you are seeing this page your thinking outside of the box and getting ahead of the your competition.
Positioning your brand as one that supports local schools is a great way to build trust with the community and convert them to paying customers!
Pricing Guide
The pricing table gives a rough indication of how much it costs to advertise. Prices vary depending on the size of the school, the demand for advertising space, and the duration of your campaign. We also offer discounts for longer running campaigns.
How many sales or conversions would you need to make to get a return on your investment?
| 3 months | 6 months | 12 months | |
| Small School | $ 400 | $ 600 | $ 800 |
| Medium School | $ 600 | $ 800 | $ 1,000 |
| Large School | $ 800 | $ 1,000 | $ 1,200 |
We run both national campaigns with huge brands as well as local businesses to two or three local schools. If you are accepted into the advertising program you’ll be joining like minded businesses who:
- Have their ad in a newsletter where average reading time is 14 minutes
- Get the ad in front of more people than a billboard for half the price
- Associate their brand with Schoolzine and a local school, building trust with potential customers
Click through rates
School newsletter advertising won’t have the same click through rates as google search advertising, but our click through rates are still pretty good. This style of advertising is about building brand presence so that your brand is front of mind when a customer is ready to make a purchasing decision.
A Local Real Estate Agent - Case Study
Most suburbs have several real estate agents operating in the area. A local real estate agent purchased a large school ad for $1,200 + GST with Schoolzine. While the ad didn’t deliver huge traffic volume to their website, it built trust with members of the community and was front of mind.
A family at the school decided it was time to upgrade their house. Overwhelmed they chose to go with a real estate brand they recognised from reading the school newsletter weekly. This family sold and bought a new place using the real estate agent, resulting in an instant return on investment!
An Orthodontist
It’s usually around high school age that children require orthodontic work such as bracers. An orthodontist noticed a 24% increase in inquiries after advertising in 4 schools around their area.
Orthodontic work is usually only done once or twice in a lifetime, however by being present in school newsletters and by extension, trusted by the community this orthodontist was able to increase its customer base substantially.
Martial Arts Clubs
Martial Arts are a great activity to help improve focus, discipline and fitness as well as giving people confidence. We’ve had over 300 clubs across Australia advertise with us and they’ve found advertising in school newsletters successful. Timing is everything when it comes to attracting new members, so having your clubs brand front-of-mind in local community members is an essential marketing channel.
Interested?
If you’ve made it this far your probably still fairly interested in advertising at schools near you. The form below will let us know your serious and we will reach out to chat further!