National Advertising Campaign with Schoolzine
Put your brand in the hands of over 287,000 engaged school newsletter readers
With more than 3.4 million impressions annually, Schoolzine offers national advertisers an exclusive opportunity to reach Australian families through one of the most trusted and effective communication channels available: school newsletters.
Unlike traditional advertising platforms, Schoolzine newsletters are opened, read, and shared by parents and carers who are already actively engaged in their school community. With an average open rate of 55% and read time of over 14 minutes, this is a channel that delivers both attention and action.
Trusted by leading national brands
Some of Australia’s most recognised organisations have already run successful campaigns with Schoolzine, including:
Government bodies promoting education initiatives and community programs
Health and insurance providers offering family-focused services
National retailers and family brands driving seasonal promotions and competitions
Education-aligned businesses connecting with schools on resources and tools
These campaigns have delivered measurable engagement, qualified leads, and tangible brand awareness across a highly targeted audience of parents, guardians, and school staff.
Whether you’re launching a new product, raising awareness, or driving national reach, Schoolzine gives you the platform—and the audience—to make it count.
Unmatched Trust
School newsletters are read and shared by engaged parents, not ignored. Position your brand as a trusted community supporter and take a trust-based approach to your marketing
Highly engaged audience
Our readers enjoy their school newsletters for 14 minutes on average. Stand out from the noise and put your brand in front of users while they are engaged.
Local Reach at a National Scale
Reach out to local communities on a massive national scale. Schoolzine has the largest network of advertising supported newsletters in Australia.

State Based Advertising
We have a stronger presence in some states compared to others, if you have a preference for a particular state check to see how many active schools we have to advertise into.
We often have a mix of primary vs high school or rural vs city schools as well. If you have a particular target demographic in mind please let us know.
Pricing
We offer a significant discount for national or state based campaigns. Some national campaigns, depending on the product can be run at a 50% discount compared to paying individually. Rough estimates as follows:
National Campaign | Investment (inc. GST) | |
Schools | 208 | |
Impressions per month | 283,333 Impressions | |
3 Month Campaign | 850,000 Impressions | $15,000.00 |
6 Month Campign | 1700000 Impressions | $25,000.00 |
12 Month Campaign | 3,400,000 Impressions | $45,000.00 |
If you’d like a more targeted approach, you can check per-school pricing here.